U.P.A. Advertising Bootcamp 2010
SAVE THE DATES!
Advertising Boot Camp 2010
October 22-23, Utah Valley University
Learn about print and online newspaper advertising sales and marketing from local industry experts during this two-day training event. Whether you're an experienced salesperson, just starting out, or wear many hats at your company, you'll receive valuable, relevant information that will benefit you in your day-to-day work. Register today! Scroll down for the registration form.
To download a tri-fold brochure with the complete schedule, click here.
To download a map and directions
to Boot Camp on the UVU Campus, click here
To be notified about Advertising Boot Camp details via e-mail, sign up for our mailing list (Note, online registrants will automatically be added to our e-mail update list unless you indicate otherwise in the comments area of the form). Write to upa@utahpress.com and we'll make sure you're kept up-to-date.
FRIDAY, OCTOBER 22
4-5 pm - Registration
2nd floor - Table in front of room 206A
5-6 pm - Finding Hidden Revenue in Direct Mail
Dave Galeria, MediaOne of Utah
Many of your advertisers have used direct mail advertising through the years. Now learn how you can get your piece of this million-dollar pie by providing direct mail alternatives. This class will not only show you how to grow your advertising dollars but also how to protect your current dollars and grow your bottom line.
6-7 pm - Dinner and Panel Discussion: "How to Increase Cash Flow, Ad Count and Special Section Revenue"
Panelists: Shawn Brady, Jake Sorensen, Doug Beazer and Sarah Ehermantraut
SATURDAY, OCTOBER 23
8:15-9 am - Registration and breakfast
9-10 am - Proven Methods to Beef Up Circulation
Stephen Kelsey, Daily Herald, Provo
Stephen will go over methods and new practices for bringing new subscriptions to sagging circulation numbers. The world is changing and circulation techniques that worked in the past no longer generate new subscribers. Learn the latest methods to bring in new readers to your newspaper.
10-11:30 am - How to Monetize Your Website
Shane Petersen, Mohican Web Ware
Shane presents options that the typical newspaper can employ to not only generate income from its website, but to also drive more businesses to print advertising. Topics range from banner ads to more advanced options such as business directories and coupon pages. One company that implemented an option Shane covers in this class made $4,800 in the first month with an associated cost of $400.
11:30-11:45 am - Break
Noon-2 pm - Lunch and Keynote Speaker
Boyd Petersen, Valley Journals
Boyd will discuss "Partnering With Your Community and Having It Work For You." Learn why newspapers are considered the heart of your community and how to work more effectively with the elected officials to bring about a feeling of partnering rather than that of adversaries.
2-2:15 pm - Break
2:30-3:30 pm - Designing an Advertising Database for Focused Advertising Sales and Special Secctions
Lloyd Call, Sanpete Messenger
Lloyd will show us his methods of compiling information and then using it to create successful ad campaigns and special sections.
3:30 pm - Awards of Completion Presentation