801-244-4003
OBJECTIVE: To utilize my talents in innovative marketing techniques and strategic business development to aggressively grow your company and advance my career in an environment that rewards excellence.
CAREER SUMMARY:
MBA from Olin Business, the nation’s #1 entrepreneurial studies program with over 15 years of successful managerial experience, including executive level managerial experience in high tech and bio-tech industries. Superior skills in interfacing strategic marketing with operations to generate profitable revenue. Expertise in entrepreneurial climates with an emphasis on strategic business development and managing all aspects of the complete product life cycle from market discovery to end of life strategic planning. Expert in management skills in P/L, market penetration strategy, campaigns and promotions, marketing ROI, messaging communications, product mix and timing, product identity, and support team synergies. Deep understanding of all core business aspects from finance to marketing distribution and strategic partnerships to customer service. Exceptional skill in creating successful marketing plans in domestic and international arenas. Japanese language and exceptional international experience. Expert level Word for Windows, Excel and PowerPoint skills.
EXPERIENCE:
2005 – Present eDOC Innovations, Incorporated, Midway, UT
Director of Marketing and Sales (Dir. of Marketing 2005-2007)
· Manage B2B relationships including negotiations, integration, co-branding, messaging, etc.
· Establish and manage partnerships, VARs, and customer development relationships
· Doubled new market sales from 2007 to 2008
· Exceeded 2009 projections by over 67%
· Responsible for all Sales, Account Management, and Marketing activities and company P/L
· Design, develop tools to successfully analyze market demand and competition
· Manage and coordinate product development team with customers and partner activities
· Design and establish the brand image for all marketing collateral, tradeshows, messaging, etc.
· Oversee technical training of sales force and administer executive responsibilities for team
· Designed all current branding logos, company name, client interfaces, and product graphics
· Adobe Acrobat, Adobe Photoshop, Adobe Illustrator experience
2003 – 2005 Law & Economics Consulting Group (LECG), LLC., Salt Lake City, UT
Intellectual Property Asset Management Consultant and Marketing Expert
· Administered management activities that took ideas from conception through strategic development to commercial application such as licensing, selling, litigating and donating
· IP portfolio specialist via IP valuation, strategic analysis and business development
· Performed business and strategic analysis and research to develop business opportunities
· Industry analysis, market analysis, product analysis, etc. for business planning
· Designed and developed intellectual property portfolios for clients based on their objectives
2001 - 2003 Sorenson Genomics, LLC (dba- GeneTree, Relative Genetics), Salt Lake City, UT
Vice President Corporate Marketing, Sales & Customer Support
· Increased company revenues 430%
· Negotiated and managed Intellectual Property transfer, A/M and channel agreements
· Instrumental in setting up marketing, logistics, operations, finance, and customer service
· Managed budget and P&L parameters for sales, marketing and customer service
· Managed, developed and implemented all marketing and sales efforts including interfacing the web environment with traditional sales channels which eliminated cyclical sales patterns
Director, Product Development
· Generated market analysis and instituted marketing strategies for all products, services and IP
· Defined and managed company product development projects
· Introduced and managed over 25 new products to defined customer groups
· Managed all internet sales channel activities to increase revenues 100% (in 3 months)
· Managed all Public Relations activities including press releases, interviews and channel promotions
· Designed and wrote copy for all sales tools specifically to educate customers and generate demand including web pages, promotional CD’s, pamphlets, counter displays and table top materials.
1998 - 2001 Iomega Corporation, Roy, UT
Manager of Marketing Communications
· Coordinated all marketing efforts for hardware/software products and e-business
· Analyzed cost and effectiveness of marketing programs
· Coordinated efforts between numerous product managers and 7 marketing directors
· Consulted with senior management on strategic objectives and marketing plans
· Co-designed marketing materials for internal and external sales
· Managed tradeshow efforts with third party partners to maximize promotional event effectiveness
· Designed and performed market analysis and implemented marketing strategies
· Supported sales staff in sales calls and designed customer support systems
· Managed all Intellectual Property licensing and technology transfer
· Developed messaging for Corporate Marketing and product promotional events
Manager of New Business Development (Iomega Corporation)
· Negotiated and managed all Intellectual Property licensing and technology transfer contracts
· Relationship manager for Panasonic, Matsushita, Fuji, Sony, Toshiba, NEC, Phillips and others
· Established corporate strategic plans and objectives for new businesses
· Performed all competitive analysis and introduced flash media business to Iomega
· Set marketing strategy including pricing, advertising, tradeshows, and other promotions
Manager of Licensing & Strategic Business Development (Iomega Corporation)
· Negotiated and managed Licensing and Technology Transfer Agreements
· Engaged new strategic partnerships in a marketing role including M/A evaluation and IP validation
· Developed, designed and supported the marketing activities of strategic manufacturing partners
· Formulated internal business plans and strategic plans for products and other business activities including intellectual property security, patent filing and defense
· Member of elite Strategy Committee
1996 – 1998 General Manager of Christiansen Produce of Idaho, Inc., Pocatello, ID
1995 – 1996 Founder and President of Out of Bounds Publishing, Inc., Norwood, MA
EDUCATION:
1992-1994 Master of Business Administration (MBA) (Intl. Marketing & Entrepreneurial Studies), Babson College Graduate School of Business, Wellesley, MA. Babson (Olin) is the number 1 Entrepreneurial Studies MBA program in the nation (U.S. News and World Report)
1987-1991 Bachelor of Science in Microbiology, Minors-Japanese and Chemistry, Brigham Young University, Provo, UT
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